— Our Values
Speak
Up
Be transparent in all aspects of Cerealis’ life. Be upfront and objective. Share your opinions whenever you think it can improve the company. Always say what you think constructively and openly, and be prepared to change your mind.
Own
It
Be rigorous and honest with your work. Celebrate victories and learn from defeats. Take responsibility for what you achieve individually and collectively.
Strive for
Greatness
Be curious and willing to learn and improve. Learn from your colleagues, clients, consumers or competitors. Learn about topics related or unrelated to your responsibilities. Be humble and look at those who do better than us. Learn in an open and interested way.
— Sustainability
We are committed to contributing to a more balanced and sustainable society
At Cerealis we frame sustainability within a comprehensive and holistic vision of the concept, working across the Social, Economic and Environmental pillars. In addition to our nutritional concerns, environmental impact issues are a priority.
Systems have been adjusting, not only from the point of view of complying with legal reporting, but also by transforming those same obligations into benefits for people and the planet.
At Cerealis we are committed to contributing to a more balanced and healthier society, taking on the challenges of this issue as something transformative.
The good practices we are adopting seek to follow the guidelines offered by the United Nations’ 2030 agenda, in our case prioritizing 4 of the 17 Sustainable Development Goals.
Quality Health
At Cerealis we incorporate nutritional quality into our product developments as something absolutely critical, continuing to work on the promotion of nutrition programs for external and internal audiences, and partnerships with associations dedicated to healthy lifestyles and disease prevention.
Decent Work and Economic Growth
Cerealis has stepped up its investment in improving working conditions, with a view to the well-being, growth and development of the company. The investments made in the most diverse social areas, in different production centers, are proof of the incessant search to improve the conditions that Cerealis will increasingly offer to all our employees.
Responsible Consumption and Production
At Cerealis, we guide our growth based on concerns about rationalizing the use of resources, and systematically seeking responsible and guaranteed originations.
Climate Action
At Cerealis we work permanently to find solutions that minimize impacts on the environment and reduce emissions in all its aspects – air, water, and soil.
— Nutrition
At Cerealis, concerns about nutritional issues are central to the entire development and innovation process of our product portfolio.
As processors of cereals, the energy base of a healthy eating pattern, we take on increased responsibility in developing and adjusting balanced foods that provide essential nutrients to our consumers. As part of this commitment, we highlight the effort and results obtained in dedicated projects in the breakfast cereal, bars and biscuits categories.
Food is the key to a healthy life, promoting everyone’s well-being. A low-fat diet together with regular exercise will help promote a balanced lifestyle. Every day, our bodies need a balanced proportion of carbohydrates, proteins, lipids, vitamins, minerals, and fibre.
The Mediterranean Diet is a valid option for obtaining these nutrients in the right quantities and is represented by the Food Wheel. Also known as the basis of a healthy and complete diet, this model suggests that your meals include essential components such as cereals, vegetables, fruit and others like fish, meat, eggs and dairy products.
There are countless food combinations that can provide delicious, traditional, or modern meals that are, above all, nutritionally adequate.
Obtained from durum wheat semolina, the pasta is 100 percent natural, made from wheat semolina and water, factors that make it a top-quality product.
Very nutritious, our pasta appeals to all generations. With children in mind, pasta can be the perfect idea of ‘fun food’ due to the wide variety of shapes and sizes available.
Today, cereals form the basis of a healthy diet for a large part of the world’s population. They are rich in complex carbohydrates and are naturally low in fat. Along with other foods included in the Mediterranean Diet, cereals, especially wholemeal cereals, have a number of nutritional benefits.
As recommended by the World Health Organisation, favour wholemeal breakfast cereals without added sugar. Since they are not milled like refined cereals, they contain a higher percentage of vitamins, minerals, and fibre, giving them advantages in terms of preventing certain cardiovascular diseases, obesity, and diabetes.
As part of our commitment to the process of adjusting balanced foods that provide essential nutrients to our consumers, Cerealis has been developing specific projects in this category, highlighting three areas of endeavor and the main results:
a. Sugar reduction
After five years of reducing the levels of sugar present in breakfast cereal recipes for children (-22%), in 2022 the nutrition project reached a new dimension, reducing the amount of sugar incorporated into these cereals by around 21% compared to the previous year. This new reduction meant consuming 480 tonnes less sugar, equivalent to around 100 million packets in a year. The reduction exceeded by 22 percent the commitment established between AFLOC (Portuguese Association of Cereal Flake Producers) and the Directorate-General for Health for breakfast cereals in relation to consumption by children.
b. Salt reduction
As one of the priority projects in this category, last year we managed to reduce the total salt incorporated into this category of products by more than 29.5 tonnes of salt, which, added to the reductions of previous years, represents a total reduction of 32% compared to the salt content incorporated over the last 5 years.
w. Increased incorporation of whole grains
In the last financial year, recipe adjustments in the main references in the range of breakfast cereals for children allowed the incorporation of whole grains, reaching 17% of these cereals in the total of this group of products. This is an important process that will continue to be developed in the near future.
Nowadays it is increasingly easier to have fresh bread at home and no one can resist the aroma of freshly baked bread. The quality and richness of the ingredients in bread flour allow us to make tasty bread with little salt content, contributing to a healthy and balanced diet.
Sweet or savory breads, in more or less elaborate recipes, it all depends on your imagination. You can enjoy them as part of a snack or a light meal.
When we go a long time without eating, we end up arriving at main meals with more appetite than usual. The solution to this situation is to have 1 to 2 small snacks between lunch and dinner to give you the energy you need and avoid situations of tiredness, lack of concentration or even feeling unwell.
Cereal-based foods are a good choice! In addition to being good sources of iron and calcium, they are also good suppliers of B vitamins. More versatile as snacks, biscuits are ideal for eating between meals. As a source of carbohydrates, they can be included in place of bread and toast, as suggested by Roda dos Alimentos. Take advantage of your children’s snacks to include cookies in your diet.
Also in this category, we have been developing projects that seek better adjustment and balance. In the biscuits category, we highlight projects to reduce and/or replace fats with lower saturated fats, pursuing a set of initiatives to improve their nutritional indices, namely:
– Replacement of palm fat with high oleic sunflower oil in several references, reducing the incorporation of saturated fat by around 40%;
– Reduction, up to a limit of 10%, in the fat content of recipes;
– Greater use of extra virgin olive oil, a fat rich in monounsaturated fatty acids and vitamin E (with antioxidant function on artery walls).
The Portuguese Association of Nutritionists launched the Pasta e-book.
You can download it by clicking:
DOWNLOAD HERE— Inovation
New frontiers in continuous development
At Cerealis we continually invest in Innovation and Development, promoting a balanced diet and healthy lifestyle, promoting brands and products through a development process aware of the need for balance in the nutritional and organoleptic dimension.
At Cerealis we encourage a receptive attitude to innovation in all functions, in methodologies and work practices, and above all in individual attitudes, with the aim of expanding the impact on the company and the business.
Innovation Center
Our Innovation Center is an open space capable of sensory testing and prepared for sharing knowledge.
Located in the heart of our Maia production center, it is a space dedicated to creativity, collaboration and discovery. With laboratories equipped with cutting-edge technology, co-creation spaces and sensory testing areas, the Cerealis Innovation Center allows you to transform ideas into reality. Here, our experts work closely with external partners, scientific entities, suppliers and customers to explore new frontiers in product development.
— Code of Ethics and Business Conduct
Cerealis considers the existence and dissemination of a Code of Ethics and Business Conduct to be essential for all Group companies and all employees. We are confident that all Cerealis employees have been behaving ethically. However, with the creation of this Code of Ethics, the principles, values and conduct considered necessary for all employees and members of the organization are established in a clear and transparent manner.
